No one has written the book on meaningful marketing…this area is quite new and “post-mass”.  (Brief disclaimer:  A mouse is currently running around my foot at a Starbucks in Cologne, Germany–no joke–so if I stumble around in this post, please excuse me).

Indeed, everyone is tired of interruption marketing…and marketers are often respected just a little more than politicians.  I recently posted about this here.  There is a crisis in marketing…BUT, the winds of change are blowing!  In that context, check out marketingwithmeaning, a project intending to share insights/examples/cases on meaningful marketing.  The guys at Bridge Worldwide are behind the project; it is great to see a pretty big agency putting up some real effort in this space.  It will be interesting to see how the terminology evolves here as well…meaningful marketing is a broad space and can include a lot of areas (as I have discovered while writing this blog).  Either way, I am very excited about this project/blog.  Good luck guys!