Is procrastination always evil?

We know that we should stop focusing on day to day business, so we can devote more attention to building a brand that’s relevant for future generations.

We know we should get around to planning properly for future competitive contingencies.

We know we should really fix that leak that’s been drip, drip, dripping away.

We know we should get off of social networks & build or do something that matters.

Traditionally, according to this site, procrastination has been associated with perfectionism, which is a tendency to negatively evaluate outcomes and one’s own performance, intense fear and avoidance of evaluation of one’s abilities by others, heightened social self-consciousness and anxiety.

So, though procrastination is often masked by lazy inaction…at the heart, it’s really about being afraid.

Instead of mastering the art of procrastination and being an eternal perfectionista…we should just get on with it.

Why not start today?  What’s stopping us?

Today?

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