m-cause

The Better World Shopper, has listed its top 10 GOOD companies.

Drum roll please…

Seventh Generation topped the list of GOOD companies…I am honestly not too familiar with Seventh Gen as I have been in Europe over the past few years.

Seventh Generation produces a range of enviro-friendly cleaning, paper, baby and feminine personal care products. I am not sure just how widely they are distributed, but it does seem Seventh Gen has recently acquired distribution at some select Wal-Mart locations…so looks like this company is on the move.

Here are the 10 best
1. Seventh Generation
2. Working Assets
3. Eden Foods
4. Organic Valley
5. Clif Bar
6. Honest Tea
7. Patagonia
8. Tom’s of Maine
9. Ben & Jerry’s
10.Aveda

I am assuming Seventh Generation gets the word out about their (very) Green products via WOM and influencer marketing. It does appear that the company has a nice community site and well maintained blog that has been updated for the past couple of years.

And I uncovered a corporate cause marketing campaign as well…

A little web-sniffing helped me uncover Seventh Generation’s Show the World What’s Inside campaign. The idea of the campaign is that we should follow Seventh Gen.’s example (Seventh Gen. fully discloses its ingredients) and show the world what’s really inside us by providing our own (personally representative) ingredients on the site. Then, the site will scour the internet and help us build a personal interactive tree…I really wanted this to work well as it seemed cool at first, but I must have been too tired. I was not able to create a very exciting tree…however, I must not be alone here, because it seems that others had a difficult time with this as well. Despite my being “tree challenged”, I was easily able to understand the interesting app that apparently discloses product ingredients. Great idea! I wonder if it works in multiple languages yet for those overseas?

After doing some more research on Seventh Gen, I must admit that I was very impressed with the number 1 GOOD company. Seventh Gen. really walks the talk by dedicating 10% of their profits to non-profit community, environmental, health, and responsible business organizations working for positive change.

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