In today’s working world, you just might wake up one day and find yourself in a digitally nomadic sub-culture, mingling with entrepreneurs who work out of high tech back packs instead of high rise offices.

The term digital nomad has been around for quite a while.  Forward thinking authors have prophesied about the totally mobile worker for at least 20+ years.  With mobile technology rapidly advancing & companies becoming more open & flexible, we’re just now starting to see “digital nomadism” leak out into the mainstream.

Inspiration, Tribes & Space on Demand

Crazy companies like Hubculture, Worksnug and (my favorite) The Hub are springing up to support the rising digitally nomadic sub-culture.  Coworking spaces are starting to take off in support of digital nomads who need conference rooms and instant community from time to time.  Coworking spaces embody much of the new digital nomad ethos (collaboration, self-organization, open source sharing, etc.Side note: I visited a this coworking space yesterday in Germany & found it to be quite a bit of fun.

Working from anywhere is only going to get better & better over time as mobile broadband becomes more ubiquitous.  Today, to be sure, it is still a pain to find a place with free Wifi.   We are still not at the point where every cafe, restaurant, train and park can easily serve as a wirelessly connected working space–but we are not far away from the digital nomad utopian vision.

On the tech side, it will be interesting to watch how the digital nomad trend evolves with mobile broadband.   Socially & culturally it will be interesting to watch how digital nomads form micro tribes and communities as they bounce across the globe.  And, the marketing community will certainly have to work hard to rope in & connect with this new type of continually mobile consumer.

So what do you think about the new digital nomads–are we out of the “hype cycle” and now into the mainstream with this trend?

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