Welcome to m-cause, a new blog exploring the world of causes, marketing, & sustainability. We will profile companies & people looking to change the world for good with their products and services. The blog will also lean toward new and alternative marketing news, so it is fitting that the first post is about Google.
Google currently offers free adword campaign for non-profit organizations. Non-profits in science, tech., education, global public health, environment, youth advocacy, and then arts can participate in the free Google program.
The Google campaign is (of course) a win for Google and a win for the non-profit. The non-profit gets some free advertising and Google introduces non-profits to adwords. Google hopes to win a few non-profits converts after showing them how efficient they can target potential donors with adwords.
I am interested in how much these 3 month campaigns are worth. I guess there would be some negotiation involved here.
If you have participated in any of these programs, it would be great to hear how much campaign support they are offering for a typical 3 month period.
Ryan Jones is interested in marketing and good causes. He currently works in Global Brand Management at Procter & Gamble and resides in Geneva, Switzerland. 