Most of Europe is currently under a football (soccer) “spell” as the Euro 2008 championships near the semi-finals. I was in Cologne yesterday as Germany beat Portugal. Believe me, it was loud & crazy!
Not just a European football competition, but a humanitarian competition as well?
UEFA - the Union of European Football Associations, came up with a great idea for a cause related marketing program during the championships. UEFA partnered with the Red Cross (ICRC) to conduct a fundraising campaign called “Score for the Red Cross”. Football fans can help their team win the title of UEFA EURO2008 humanitarian champions. Fans can purchase virtual goals for their chosen team through the website scorefortheredcross.org. The money will go to Afghan mine victims, helping them receive artificial limbs.
How it Works:
Fans buy goals for their favorite team. Goals cost one Euro each, and a minimum of seven goals must be bought. Fans can buy as many goals as they like.
What country is winning the humanitarian EURO 2008 competiton?
Interestingly, many of the teams that are “still alive” in the Championships (Germany, Netherlands, Spain, Turkey, Italy, etc.) are at the top…Winning produces more giving!!
Here is a link to the TV ad for the campaign…it is very well done. (Random Side Note: Switzerland & Austria are co-hosting the championships…there were even a few games in Geneva, but I was unable to get tickets!
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On m-cause, I write about marketing, society and culture (and a host of other random stuff). You can find me on twitter @RyanMacJones.
One Comment
Hi Ryan,
This ad was designed by our very own creative director, Julien. Yep. The very same who’s working just down the aisle down from me on his super-Mac, at - shout it out loud - M&C SAATCHI, Geneva. That is M&C SAATCHI (to repeat).
Well - I admit - my comment comes late (better than never, of course)
Ciao T