When will the almost unimaginable amount of data now being collected online today really start driving real business decisions? 2 years/3 years? 5? Well, in some categories the future is already now…Avinash Kaushik(AK) is a guy who is bringing some answers & methodologies to the table that are helping to drive web analytics into the mainstream. Avinash also has a very big heart & is into causes as you will see in the details below:
- He has book out called Web Analytics: An Hour A Day (I bought his book back in late 07 and scanned it through–I am going back to it now)
- He is into causes…ALL proceeds from his book go to Doctors Without Borders & The Smile Train
- He has a great blog called Occam’s Razor which is now on my blogroll
Avinash is also an evangelist when it comes to merging IT/marketing. He understands the need to morph interactive marketers into just plain marketers–at least when they talk with operational decision makers. All too often IT focused online marketers and traditional marketers talk right past each other.
One other thing that I have been thinking about today is the enormous sum of money GM is moving into interactive (the nation’s 3rd-largest advertiser, will move half of its ad spending online–$3 billion in 2007). Will every second ad I see on the web in the next couple of years will be for a new truck?? In any case, this is a mega-shift by GM and very well could usher in a whole new era for online marketing. Is the GM analytics team ready?
Ryan Jones is interested in marketing and good causes. He currently works in Global Brand Management at Procter & Gamble and resides in Geneva, Switzerland.
One Comment
After I read your post this morning I jumped over to Yahoo Finance. First ad I saw was for Cadillac. The Cadillac ads are everywhere, so I will be interested to see numbers. I understand that Cadillac quality is up, so that will help, but GM quality ran me off years ago and no amount of advertising, interactive or otherwise, will bring me back.