Do you like Chicken McNuggets?  I confess, I enjoy driving through McDonald’s from time to time for a box of McNuggets.  So, I was relived when I saw this “under the hood” video from McDonalds, revealing how Tyson makes a McNugget.

The “Internet” wasn’t too impressed though.  Over the past 31 days, McDonald’s has had some of the most disliked videos on YouTube–driven by the heavily disliked McNuggets transparency video.    
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Across the brands that eBench tracks, McDonald’s led YouTube with 18% of the dislikes-with Google coming in 2nd.

This is unfortunate.  Though I’m not a supporter of fast food, I personally love the transparency approach that McDonald’s is taking.  I wish more fast food companies would do this.  McDonald’s has been unfairly treated in my opinion.  There are a lot of fast food companies that struggle with food/hygiene.

As consumers, we say like more transparency.  Sadly, when we get it, we often don’t positively rate it.  We want to believe the stories we tell ourselves instead…

Source: eBench brand tracker

Photo Source: Organicauthorit’s