When I bought my first iPhone a few years ago, I was drawn in by the allure of Apple and the world of Apps. At the time, I didn’t realize how many sensors were inside my phone.

The coolest thing for me as a consumer was the accelerometer–the sensor that enabled the iPhone to figure out if it should be in landscape or portrait mode and adjust itself accordingly.

Later, of course, GPS functionality was added along with a compass and a gyroscopic sensor, giving birth to an incredible range of Apps and devices (e.g. Nike Fuel Band/FitBit) that quantify your fitness progress.

Recently, we’ve started seeing new Apps that track your progress “in the background.”  In other words, you don’t even have to open an app or wear a device on your body.  The Moves App, for example, has replaced the other fitness apps on my phone because of its convenience.  Here is what it looks like.


Now let me say that I am the first one to get a little nervous when an App running in the background can track my every move.  So far I’ve been fine to give up a little privacy to test the App.  And, I have to say, I actually look forward to receiving a daily notification from these guys–which is more than I can say for the standard App notifications I typically receive.

Apps running continuously in the background solve the problem of having to find and launch an app. Indeed, fitness Apps and devices are often purchased with good intentions, but we forget to use them because we aren’t in the habit of wearing, carrying or opening them.

As advanced sensors are added to the next generation of mobile devices, Apps like Moves are going to become even more adept at tracking what we do.  This could have a pretty interesting impact on consumer market research as large companies seek to understand the flow of a consumer’s day.  Additionally, I’m sure large insurance companies are also going to be interested in gaining access to all of this in-depth lifestyle movement data.

So what do you think about the Moves App?  Have you downloaded it yet?

Hat tip to the team at This Week in Location Based Marketing for the heads up on Moves