This chart highlights the incredibly complex world of digital marketing right now.


If you work in digital marketing, you know that things are pretty insane when it comes to making a technology decision.  Just walk the floor of any major digital marketing tech show and try to wrap your head around the entire landscape.  Good luck…

Yep, the scope of digital marketing is pretty amazing at the moment.  And, it will only get more amazing over the next couple of years.

Gartner has made a valiant attempt to map it all out with its digital marketing transit map.  If you are interested in walking through it step by step, here is a link.